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Creative Direction and Strategy

  • Interpret and respond to brief

  • Background research

  • Develop strategic insights

  • Brainstorming the big idea

  • Develop the narrative

  • Cross-discipline team leadership

  • Lead creative content development

  • Copywriting / tone of voice

  • Safeguarding strategic messaging

  • Final edit of pitch documents

  • Client facing presentations


driving the creative process...

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