Visual Identity and Brand Guidelines
The launch of MathsCity Leeds marks the next step in MathsWorldUK's journey to establish the first National Mathematics Discovery Centre in the UK.
Our brief was to create a brand and identity that reflect MathsWorldUK's aim to position maths as accessible, fun and joyful.
As well as being attractive, recognisable, memorable and creative, the brand needed to work across multiple channels including print, digital and environmental.
Brand and Identity Development
We had a lot of fun working with MathsWorldUK, a hugely dynamic group of maths experts and enthusiasts. All our client communication was done at a distance via Zoom. Using mood boards and on-screen presentations, we explored all sorts of ideas for them and then created a unique, flexible and dynamic visual identity that could be used in a variety of ways.
Our remit also included the creation of Brand Guidelines that could be used by anyone in the organisation - outlining the core elements, colours and typography, logo design, spacing and placement, use of pattern together with generic examples of application.
MathsCity Leeds Photos courtesy of Chris Vaughn
MathsCity Leeds - Environment
The visual identity was used by the client to decorate MathsCity, providing a colourful and attractive backdrop to the temporary space being used to raise the project's profile. It was also used to create distinctive T-shirts and other merchandise.