EMANUEL LEGGO
Ai International Roadshow
Creative Direction
Working closely with the client's chosen brand experience agency, our remit was to design immersive and engaging creative experiences for the roll out of new Ai-equipped technology around the world.
With clients, stakeholders, team members and suppliers based in London, Paris, California and beyond, communication was key to establishing overall aims and ensuring that solutions aligned with in-house technical and branding requirements.
Our Creative Direction covered oversight of:
-
Written content including title, strapline and statements emphasising the relationship between Ai and human creativity / ingenuity.
-
Content development – positioning Ai as an augmentation, helper or partner (not a replacement) and emphasising personal, interactive, inspirational, integrated, sustainable and scalable principals.
-
Design of immersive journey to include experiences and stories that captivated the guests’ imaginations.
-
Development of activations and technology specific experiences.
-
Environmental Design with dedicated demonstration zones reflecting the key messaging and facilitating technical demonstrations.
-
Physical layouts of individual venues.
-
Print graphics (invitations, registration pages, stage backdrops, slides, and environmental dressing).
-
Animation storyboards for AV screens, idents etc.
.
